Digital Marketing is a relatively new profession which has brought an onslaught on terms and idioms that can be tricky to wrap your head around.
Luckily, you have the internet and us to help you learn the essential terms to assist you in your Digital Marketing journey.
What does… mean?
Here are our 8 digital marketing terms everyone should understand.
1. SEM – SEARCH ENGINE MARKETING
Have you ever seen a Google Advert in any of your search results? If you have not, type in “Men’s red trousers”, and you will find, alongside the organic (see below) search results, several adverts from companies promoting red trousers for men.
This is Search Engine Marketing. It is a form of marketing which aims to increase search engine result pages, usually in the form of advertising.
You can promote any product or service you sell in Google, Bing, DuckDuckGo, etc. but remember that it is a competitive system!
We highly recommend that before you get your hopes that your business will appear in search results, SEM needs to have SEO to work to your benefit.
2. SEO – SEARCH ENGINE OPTIMISATION
SEO is an unpaid form of increasing your visibility on search engines directly from your website. Whatever you write on your site should reflect heavily (and naturally) what your business does using “keywords”.
The buzzword, “keywords”, is the text you would use to promote what you are trying to sell effectively. If for example, you are a hotel in a particular city then you would want to include terms that your customer would be looking up, on your website. There isn’t any point talking about Canadian mountain climbing gear on your site about your four-star Victorian-themed hotel in London, UK because it is irrelevant to your business.
3. PPC – PAY-PER-CLICK
One of the best ways to analyse how people use your website is the pay-per-click marketing strategy. It is also widely known as cost-per-click, in case you are confused by the multiple terms.
Pay-per-click is an advertising model where an advertiser (e.g. clothing brand) uses a publisher (e.g. fashion blog) to host an advert on their website and then pays the publisher whenever that advert is clicked on by a user.
Commonly, Google Adwords and Microsoft Bing Ads can achieve this method of advertisement.
4. CONTENT MARKETING
What is content? How can I market this?!
Content Marketing is the creation and sharing of online information that is not necessarily promoting the business’s products or services. Content includes blogs, videos, and social media posts that generate interest around the brand.
Be mindful that 2018’s trend is less written content and more visual/video focussed. Companies will produce more content than ever this year, so it’s a good idea to keep churning out interesting material for your audience to engage in!
5. INFLUENCER MARKETING
Influencer Marketing is possibly the most elusive form of marketing, merely because it’s the least traversed. It is an incredibly valuable strategy primarily with the issue that brands have with trust at the moment.
Nowadays, people are more likely to trust Influencers (bloggers, vloggers, industry think tanks, etc.) because they are individuals whose likelier genuine opinion is more trusted than the vague and veiled voice of “The Brand”.
Organic is the opposite of paid in the world of Digital Marketing. It essentially means that your customer finds your brand naturally and over time, unlike paid which is ‘artificial’ visibility.
You can attract organic traffic using content marketing, for example.
7. SMO – SOCIAL MEDIA OPTIMISATION
You may think that social media only involves Facebook, Twitter, Instagram and the like but it also includes RSS Feeds, social news and bookmarking websites.
SMO allows you to raise awareness of your brand, service or product and is great for publicity. Make sure that you pay particular attention to your social media because it can boost your business’s perception among its target audience.
7. SMM – SOCIAL MEDIA MARKETING
SMM is marketing tool which uses social media to garner interest in a brand, such as the creation of content that users are likely to share, which increases exposure and broadens customer reach.
SMM and SEO are closely linked together because it merges keywords with social media! Using social media analytical tools (most have these built-in with their services) business’s can monitor and track the progress of their social media posts.
If you need help with your Digital Marketing Strategy, Globe Media Studio is here to guide your business through the online jungle!
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020 7352 2993
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