How do I get more followers? How can I grow my business on social media? These are questions that nearly every business owner has asked, and if they haven’t then their business is not seizing the opportunities that their competitors are taking full advantage of!
If you want more followers on Facebook, Twitter, Instagram, YouTube, etc. then you need to engage with your target audience. Engagement is the keyword that needs to be at the forefront of your digital strategy because your customers are your business!
Here are our top 7 tips to maximise your social media engagement:
Nobody wants to feel left out or unheard, so engaging and communicating with your followers, and those who aren’t following you, is important to let them know that your business is there to thank, reassure, solve issues or laugh with them!
If a customer asks you a question in a shop and you ignore them, they won’t want to come back. So, why ignore their voices online? If you can’t reach a user, then you should let them know why so that they appreciate that you’ll get back to them as soon as possible. You are reassuring them that you’re listening and responding.
How often do you post an update about your business? An interesting, relevant fact, or a thought-provoking quote? Your customers don’t want to be inundated with offers and promotions from you but you must let them know that you have them! Equally, you don’t want to overload them with too much irrelevant information because then they’ll forget what your business does.
Find a balance!
The world has changed. We are an impatient bunch so beautiful, visual content is enticing to our tired eyes. Make sure your content is attractive to look at, otherwise, you’ll have no engagement let alone any!
Try bright colours, interesting fonts and original content!
Transparency is the buzzword and for good reason! Creating an honest, meaningful experience for users means they will connect to your business more easily because they trust your openness. We are a social species and need human contact, so the more real your business seems the better. Users are likelier to engage with a business that isn’t robotic!
If your social media posts or blog didn’t get good engagement, do not fret. Reword, redesign and recycle! Also, chances are your Tweet wasn’t posted at a time when your potential customer was scrolling through their Twitter Feed.
This also means you don’t have to constantly think of new content but rather making your current content more engaging.
6. BEHIND THE SCENES
Who is behind your business? Are there funny stories of your day that can be shared on social media? Your employees are an extension of your business and they represent your brand too. Get them involved and create a humble buzz about your business by giving it faces and voices!
Start a community with your followers. Let them know what you found interesting or exciting that your business thinks will be helpful to them! Or link them to other accounts that they could follow. Your business will slowly become a Thought Leader in its field and users will turn to your social media to find useful, engrossing information while seeing everything else you do too!
Are you looking for affordable Public Relations and Digital Marketing? Globe Media Studio is happy to help your business have a voice online and offline, and make sure your brand has presence!
Call us if you need help with any form of Social Media support, Digital Marketing, Web Design or any media presence or ring us if you are passing by Chelsea and want to grab a coffee.
Globe Media Studio team is growing, and we hope our future projects will make a mark in this universe!